Starting a Skool community from scratch might seem daunting, but with the right tactics, you can grow quickly. Over one weekend, I grew my Skool community to 24 members, primarily through cold DMs. Here’s exactly how I did it, the lessons I learned, and how you can replicate my results to grow your own Skool community.
Best Platform for Cold DMs to Grow Your Skool Community
When reaching out to potential Skool members, focus on the platform you know best. Why? You’ll have a better understanding of how to find your ideal audience and make genuine connections.
For me, that platform was Instagram, where I already had a strong presence. Think about where your target audience spends time and where you feel most comfortable navigating.
Best Leads for Your Skool Community
Not all leads are equally valuable. Here’s the progression that worked for me:
- Start with influencers in your niche.
Begin by DMing the followers of the top influencers who attract your ideal audience. - Focus on engaged followers.
Instead of DMing randomly, look for people who have recently liked posts—they’re more likely to be active and responsive. - Prioritize commenters.
The best leads for my Skool community were people who commented on influencers’ posts. These individuals are highly engaged and more likely to interact in your Skool group.
Best Cold DM Message for growing Skool Community
Personalization is everything when inviting people to join your Skool community. A generic message won’t work—here’s the approach that gave me the highest reply rate:
- Do your homework.
Quickly scan their profile to find something relevant or interesting to mention. - Send this message:
“Hey [name]! Noticed you’re following [influencer]. Love the [specific post they shared]! Mind if I ask you a quick question?” - Follow up with your pitch:
After they reply, guide the conversation toward your Skool community:
“By the way, I’m building a Skool community for [your niche]. It’s a place where [value your community offers]. Would love to have you join!”
Pro Tip for growing Skool Communities: Label Your Leads
As you interact with potential members, label them by their niche or interests. For instance, if you’re targeting entrepreneurs:
“I see you’re an entrepreneur. I’ve created a Skool community where entrepreneurs connect, share ideas, and grow. Here’s the link if you’d like to join.”
My Biggest Skool Lesson: Volume and Consistency
Growing a Skool community takes persistence. Not every DM will land, but the more you send, the more you’ll learn and refine your strategy. Start with volume and improve over time.
Ready to Start Your Skool Community?
The Skool platform offers powerful tools to build, engage, and monetize your community. With features like leaderboards, custom pricing options, and community management tools, Skool makes it easy to scale. Sign up here and start building your Skool community today!
By following these steps, I turned cold DMs into real connections and built a thriving Skool community in just a few days. Now it’s your turn—start connecting, stay consistent, and watch your Skool community grow.
